Mobile apps remain a primary way we engage with technology and media. In 2025, spending on iOS and Google Play apps reached nearly $135 billion, marking an 11% increase from 2024. Projections suggest this growth trend will persist, potentially exceeding $270 billion by 2025.
This blog will delve into the popular apps globally and in key segments like social media, messaging, productivity, etc.
1. Temu App
Temu is among the most used and downloaded applications and has attracted significant attention in the USA. The online marketplace Temu sells substantially discounted consumer items, the majority of which are supplied straight from China to customers.
Shopaholics and fashionistas can purchase luxury goods at discounted costs from premium companies with the Temu App. The app's large assortment and affordable rates have helped it gain popularity fast, and it is one of the most used app in USA.
Downloads: 42 M+
Download On App Store | Download On Play Store
Must Read: Get App Developmemt Services in USA
2. CapCut – Video Editor
With the help of the robust program CapCut, users of smartphones may utilize templates along with advanced and sophisticated editing features like effects and filters. CapCut makes the video editing process smoother, and this contributes to its huge popularity.
CapCut has become one the top choices for video editing software in the USA as of the present time.
Downloads: 1 B+
3. TikTok
TikTok still remains one of the most popular social networks on the internet. The app's algorithm based and personalized recommendations and appealing features have secured it a place as a renowned cultural phenomenon, attracting users from various horizons, and it’s one of the most used app in USA.
Downloads: 4 B+
4. YouTube: Watch, Listen, Stream
YouTube continues to be a mainstay of online entertainment and knowledge exchange, acting as a central location for video material spanning several subjects and genres.
The platform has constantly evolved according to the shifting viewers’ and users’ needs and behaviors by enriching the functions which have made the streaming process now easier, personalized, and interactive and community involvement.
Downloads: 10 B+
5. Google
The suite of Google apps are still the most essential aspect of many smartphones in America, which includes everything from search to email, productivity tools, and cloud storage.
Delivering a one-stop solution that has been optimized for user experience and is thoroughly integrated with daily digital tasks, Google apps empowers individuals and provides them with the convenience of accessing information, communicating, and task management.
Downloads: 10 B+
6. Instagram
Instagram, a visual-driven platform, has the ability to enchant users with the provision of means by which people and businesses may reveal their experiences, life stories and creative expressions.
The app's feature set offers long-form video content, and shopping functionalities in order to meet the needs and preferences of its user base, and is among the top apps in the US.
Downloads: 5 B+
Download On App Store | Download On Play Store
Must Read: Best Entertainment Apps
7. Gmail
Gmail is a cornerstone of email communication for millions of people in the United States, and equips them with reliable and feature-laden applications for the handling of personal and professional correspondence.
Gmail is still the go-to option for people and companies looking for effective and safe mobile email management because of its strong security features, useful organizational capabilities, and smooth connection with other Google services.
Downloads: 10 B+
8. WhatsApp Messenger
WhatsApp Messenger is one of the most popular messaging apps for the United States, which provides users with real-time communication video.
The app has incorporated encryption into the messages, as well as collaboration tools for groups and synchronization of these across devices, meaning that the users have an unlimited possibility for communication.
Downloads: 5 B+
9. Cash App
The wave of digital financial transactions, as well as the digital financial management, management has brought Cash App to light, and people in the US are starting to utilise it more frequently.
Offering a very smooth way of connecting peer-to- peer transactions with investments and bank accounts has positioned Cash App as a complete solution for individuals handling their finances as well as the transactions that do not involve cash.
Downloads: 1 M+
10. Snapchat
Snapchat continues to captivate the mind of users by its disappearing messaging and multimedia sharing features.
The app's AR lenses and content discovery tools are very popular among younger age groups. Also, they have an influence on the trends in visual communication and digital expression.
Downloads: 1 B+
11. TurboTax
Along with tax preparation and financial management, TurboTax has become a key app to help people transverse the complexities of tax returns.
The features of the TurboTax mobile application such as tax calculator, guides and documents management simplifies the process of preparing taxes and filing them from mobile devices.
Downloads: 1.2K+
12. SHEIN – Online Fashion App
SHEIN is one of the online commerce platforms that have become very popular in the United States and the whole world for its wide collection of clothing products, accessories, and lifestyle options.
The SHEIN app makes it super easy to shop on the platform. The app is very easy to navigate and one can get recommendations using the app.
Downloads: 200 M+
13. Google Maps
Google Maps remains a helpful navigational and location-based service that people and businesses of the US rely on. It determines the best routes, shows real-time road traffic and provides necessary information about local businesses.
The app offers innovative features like AR navigation system, eco-friendly route selection, and improved offline functioning, that let the users travel the city with ease and comfort.
Downloads: 10 B+
14. Telegram Messenger
It is no wonder that Telegram Messenger has made its own name in the market as a multipurpose and secure messaging tool, with features such as encrypted communications and sharing of documents.
Users looking for community involvement, private chat solutions, and smooth cross-platform synchronisation are still drawn to the app in 2024, and it is one of the top apps in the US.
Downloads: 27 M+
15. Facebook
For years, Facebook has been a social networking leader and continues to be relevant in 2024, developing a deep range of solutions that includes everything from the sharing of information to discovery of contents. With its central concept of community building, multimedia experiences, and marketplace, the platform has continued to be the center of the social interaction, content consumption, and e-commerce activities among different demographics.
Downloads: 5 B+
Download On App Store | Download On Play Store
Must Read: Best Video Chatting Apps
16. Pinterest
Users on Pinterest can inspect, save, and watch ideas using "pins" and themed boards. Many Gen Z love using Pinterest because of AI-based personalization and visual search.
Since Pinterest has more than half a billion users per month, with around 42% belonging to Gen Z, it's a good place for advertisements that help with planning and discovery.
Downloads: 1B+
Download On App Store | Download On Play Store
17. X
X, previously known as Twitter, is the most used app in the USA for posting short updates with your opinions and news. This allows people to talk about similar subjects live.
Thanks to hashtags and retweets, this app is great for hearing about current news or trends. However, because X is limited to short messages, people must be concise and inventive when talking there.
Downloads: 1B+
Download On App Store | Download On Play Store
18. Reddit
Reddit allows its users to join discussions, share content, and join forums focused on specific topics called subreddits.
Millions of people rely on Reddit to follow current conversations, breaking news, and the newest trends in various fields. Because it has a wide variety of content, Facebook brings together many communities that fit all kinds of interests.
Downloads: 100 M+
Download On App Store | Download On Play Store
19. Netflix
Netflix provides many movies, series, and documentaries, both made by them and produced elsewhere. There are now 94 million monthly users on the ad-supported tier, and the interaction levels.
Known for popular shows such as "Stranger Things" and "Squid Game," Netflix produces great shows and comes up with new ways to advertise them.
Downloads: 1B+
Download On App Store | Download On Play Store
20. Discord
Discord is one of the top apps in the US and is gaining more attention than ever. It is often used by gamers and like-minded communities.
With this app, users can use voice, video, and text channels, as well as Stage Channels and Threads. Its many customizable servers and tools help collaborative groups and minority communities easily collaborate.
Downloads: 100 M+
Download On App Store | Download On Play Store
21. Hulu
You can watch TV shows, movies, and live TV on Hulu. Its standout features are the original content, the availability of Cloud DVR, and customized profiles.
Groups of packages, including Disney+ and ESPN+, are popular. This app is mostly used by tech-savvy individuals in the 18-40 age group.
Downloads: 5 M+
Download On App Store | Download On Play Store
22. Spotify
On Spotify, you can create personalized playlists with songs and podcasts. This feature allows you to access music just by speaking commands.
Because Spotify is freemium and provides Discover Weekly, it draws in users who like to enjoy personalized sound. People who want convenience when listening to a wide range of songs will find this app perfect.
Downloads: 1 B+
Download On App Store | Download On Play Store
23. Disney+
Another most used app in the USA is Disney+, which runs Disney, Marvel movies, and exclusive new shows. Here, you can play anything online or download it for offline watching.
Because of personalized recommendations, users easily turn to TV for entertainment at home. Many families have already accepted the app because of its nice design and bundle packages.
Downloads: 500 M+
Download On App Store | Download On Play Store
24. Todoist
Todoist is a useful app for managing personal and office tasks. It lets you organize projects by category, set priorities, and connect with other helpful productivity tools.
Also, it is simple to use. So, your project meets the needs of teams and individuals who like to keep their actions organized. Users can use the app from any device.
Downloads: 10 M+
Download On App Store | Download On Play Store
25. Amazon
On Amazon, people from around the world can access a broad range of products and services. The convenience and wide selection of Prime membership, customized suggestions, and strong logistical services attract many who shop online.
Also, the best part of using Amazon is its swift deliveries and strong customer support. For these reasons, Amazon has become a go-to app for shopping as it makes users happy.
Downloads: 500 M+
Download On App Store | Download On Play Store
26. Slack
In organizations, team members can use Slack to communicate with the group in channels. It has become one of the top apps in the US as it lets individuals send direct messages.
Huddles and Slackbots help improve productivity, making this system best for both companies and team members. Staying in touch in real time helps my team stay organized and prevents them from getting too many emails.
Downloads: 10 M+
Download On App Store | Download On Play Store
27. Notion
Notion includes notes, things you need to do, databases and calendar features into one application. Its design consists of modules and AI which help create and organize content.
Since anyone can integrate customized templates, students and most professionals prefer it. It helps in maintaining easier workflows. Computers, tablets, phones and other devices keep your work in perfect sync.
Downloads: 10 M+
Download On App Store | Download On Play Store
28. Microsoft 365
You get access to Word, Excel and Teams when you use Microsoft 365. Using the cloud and AI, this most used app in USA helps teams complete their work more efficiently.
Many sectors use it because of the wide range of features and the ability to connect software. However, it's user-friendly updates supply the most recent tools and protection.
Downloads: 1 B+
Download On App Store | Download On Play Store
29. Venmo
Venmo is an app that lets people transfer money both to and from others. It has a social media feed that adds a unique twist to this app. The main users of this app are the young individuals.
It is because this specific app helps users split bills and do the casual payment easily. However, you may use the app for business payments and using debit cards as well.
Downloads: 100 M+
Download On App Store | Download On Play Store
30. Etsy
Etsy is specifically for people looking to purchase or sell handmade, vintage and original goods. It acts as a platform where artisans and small business can sell items to people who want unique products.
People who appreciate skill and originality are the main users here. The best part for sellers is that it has a community-based model. The built-in tools help sellers do the marketing, and tackle inventory easily to meet customers' expectations.
Downloads: 50 M+
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