With the growth and popularity of modern Internet world, websites are now an essential part of our lives. The websites have different objectives, starting from branding, to eCommerce, to utilities and so on; there is simply no limit. Users now browse the websites on their desktops, laptops, tablets and smart phones and virtually on any smart device they have.

This article primarily emphasizes on discussing basic guidelines to build and effective website. Virtually every website in itself is different. But still a set of common guidelines can be evaluated or marked which applies on most of the websites.

There are primarily seven directions in which appropriate efforts should be done in order to create an effective and efficient website. These are:

• Appearance
• Content
• Functionality
• Website Usability
• Security
• Scalability, Robustness and Load Balancing
• Search Engine Optimization (Subjective)

The guidelines and measures explained in this article cover majority of the basic things which are required to develop any website impressively. But certainly “Sky is the limit”. With the ever evolving technology, trends and preferences these guidelines will tend to change on an ongoing basis.

By Sam
For OweBest