Today, the website is seen as a key digital platform to drive traffic and target customers. A website has become a device through which different customer engagement processes are built and tested. A learning management system, a content management system, a project management system, or a simple e-commerce site, a website supports different objectives for different industries. Developing a professional and secure website is a multi-step complex process. Please have a look at our web development guide to enhance your knowledge about the complete process of it.
A website with a dynamic design, a user-friendly interface, and engaging content offers a high conversion of leads. But you may also lose customers if your website looks outdated or has redundant pages. Like any other technology, web development technology is also going through rapid changes and evolution. New systems, frameworks, and plugins are introduced in the market each day to make your website more optimized and interactive.
In this blog, we will talk about the current website development trends that are being followed for growing businesses. You must leverage the power of these recent technologies while developing a website so that it performs better and has a lower bounce rate. Keep reading till the end to know how these technologies can improve your website’s user engagement and help you achieve a higher conversion rate.
Top Web Development Trends in 2023
1. Progressive web app (PWA) technology
To understand the importance of progressive web apps (PWAs), just look at the popularity and usage of apps such as Twitter, Uber, or Facebook. You can run their website on any device and PWA as technology has been used for this purpose. This technology allows a website to use native mobile device features such as faster load time, offline support, and push notifications. Since the website runs on a browser, there is no need to install an app. In a way, it allows integration of the best of website and mobile features in one platform. Though progressive web app development is not a technology that is new in web development, it may still be seen as an evolving trend that might replace web apps in coming years, enabling the most engaging web experience for the users.
2. AI chatbot
The AI chatbot is fulfilling the objective of offering an amazing user experience. Over the last few years, chatbots have become popular among businesses as they allow 24/7 engagement with users. This technology is being used to automate customer service processes and build better repo with clients. They are reducing the dependency on sales representatives and offering valuable information to customers in time bound manner. With time, natural language processing and machine learning are allowing these bots to have a more sophisticated conversation with clients. 2023 will continue to see the evolution and growing popularity of this technology.
3. Voice search
Alexa and Siri have opened a vast avenue of opportunity for optimized voiced based search. Today, Google Assistant is allowing users to do voice-based searches on their mobile devices. This technology is enhancing the accessibility of websites for not only hearing and sight-impaired people but also for uneducated users.
4. Motion UI
This technology is helping graphic designers design UI that is easy to use, interactive, and expressive. Motion UI helps web developers build a responsive web design and mobile application using animation and transitions from the SaaS library. It is a front-end framework that provides predefined motion, which can be added to any website project. It allows web designers and developers to incorporate website elements such as slider headers or transitioning sections on a web page. This technology makes a website look engaging and user-friendly.
5. API First development
Application Programming Interface (API) allows two or more computer programs to interact with each other. API first is a website development approach where the API is treated as the foundation of the development. This approach promotes the integration of data from all the apps and web apps on a single platform. It reduces the need to enter the data multiple times. As this development methodology is user-focused, it reduces the risk of product failure.
7. Cloud technology and Serverless architecture
Among the new web technologies, cloud technology has evolved as one of the most promising technologies in recent years. Today, cloud providers such as Amazon and Microsoft are promoting serverless architecture by providing virtual servers. This allows the user to run and build any application without being concerned about the management of server hardware and software. It is not only cost-effective but also reduces system load and the risk of data loss.
8. Single-page application
9. Expansion of agile development
There is not a single website development firm across the globe that is not using agile methodologies for developing websites or applications. While there are various methodologies used for creating software, agile is considered the most popular approach. Agile development involves incremental and iterative deliveries. This can be called a multiple-delivery model. Under this methodology, the work is done in multiple iterations so that we can go on to refine the project until we identify the requirements correctly.
IoT (Internet of Things) refers to a network of physical objects, devices, vehicles, buildings, and other items that are embedded with sensors and software and connected to the internet. This technology is quickly becoming popular among consumers for its ease of access and usage. In the coming years, the integration of IoT in web development will play a vital role. Web development can render additional functionalities to the IoT. One example of such integration with web applications is Alexa. IoT is also benefiting businesses by improving customer service, enabling better safety, and increasing profits. IBM, Mindtree, and GE Digital are a few companies getting involved with IoT.
11. WordPress development
It has become very clear that Web developers will have to continue to learn new skills and adapt to evolving technology. Along with HTML, WordPress as a trendy content management system is becoming popular among businesses for building interactive and dynamic websites. WordPress is an open-source platform that gives the owner of the website the freedom to update the content on their own from the admin panel. This reduces the owner’s dependency on web developers for continuous content upgradation. With the new gadgets and plugins that are compatible with WordPress, website owners can run a dynamic platform that can be used for any purpose, be it blogging or running an e-commerce site. WordPress is bringing new themes, design tools, and navigation structures, which is bound to spike the demand for this CMS among businesses.
12. Improved native cyber security
Today, even big companies such as Facebook, LinkedIn, and Yahoo are unable to escape cyber-attacks. The fact that most data today is shared on digital platforms and the rise in the number of cyber-attacks across the globe raise serious concerns. This is a reason why cyber security will remain a technology where we will see more research and development in the coming days.
13. Dark mode
Dark and low-light websites are enabling users to browse devices without straining their eyes. Android and IOS are offering dark mode and night mode features in their phones. The dark mode feature not only saves a viewer’s eyes from strain in low light conditions but also saves battery in the phone. The dark mode is beneficial for light-sensitive individuals and results in a reduced emission of blue light. Major companies like Facebook and Twitter have adopted this technology. More and more websites and apps are allowing viewers to toggle between normal to dark mode user interfaces (UIs). This technological trend is expected to gain more popularity in the coming years.
The web development trends discussed above are essential for developing a growth oriented website. A dynamic website with the best features can help businesses grow and target clients better. An entrepreneur needs to remain updated about the latest trends in technology so that his business can adapt to the best practices in web development.
Owebest Technologies delivers high-quality website development services that exceed our clients' expectations. Our team of experienced developers leverages the latest technologies and methodologies to create customized websites that are fast, reliable, and user-friendly. We work closely with our clients throughout the development process to ensure that their vision is brought to life. We also have years of experience in mobile app development services, blockchain technology, and cloud computing. If you are looking for a development firm that can help you integrate the technologies mentioned above into your software or website, get in touch with us!