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Building a Digital Marketplace: The Role of Blockchain in NFT Trading Platforms

Building a Digital Marketplace: The Role of Blockchain in NFT Trading Platforms
21/06/2023 57

NFT trading platforms heavily rely on blockchain technology, which has transformed the digital asset landscape. Understanding the relationship between blockchain and NFTs is crucial in comprehending their importance in the modern world. Blockchain is a decentralized digital ledger that offers transparency, security, and immutability. It verifies and records transactions across multiple computers, eliminating the need for intermediaries and establishing trust. NFTs, on the other hand, are unique digital assets stored and authenticated on the blockchain.

The role of blockchain technology in NFT is highly important and crucial. The blockchain serves as the underlying technology that enables the creation, storage, and transfer of NFTs. It provides the infrastructure necessary for NFT trading platforms to operate efficiently. By leveraging the decentralized nature of blockchain, these platforms ensure transparent, secure, and traceable NFT transactions.

The realm of NFT and blockchain isn't without certain challenges, such as environmental concerns due to the energy consumption associated with blockchain networks. Scalability also remains a challenge as blockchain networks strive to handle a high volume of transactions efficiently. Additionally, addressing issues of copyright infringement and intellectual property protection is necessary for a more ethical and sustainable NFT ecosystem.

Despite the present challenges, the study by Statista suggests that the NFT market is estimated to generate $1.6 billion in revenue by 2023. It is projected to experience a compound annual growth rate (CAGR) of 18.55% from 2023 to 2027, reaching a total revenue of $3,162.00 million by 2027. Thanks to the power of blockchain, the NFT market's growth trajectory is expected to continue in the coming years and, therefore, present an immense revenue opportunity to enterprises that want to develop their NFT blockchain platforms.

An Overview of Various Key Blockchain Platforms Used in NFT Trading

Before you partner with an experienced NFT marketplace development company, it's important to explore some of the key blockchain platforms that have gained prominence in the realm of NFT trading. Let's have a detailed look at them:



Ethereum was the first and is still one of the most popular blockchain platforms for NFT trading. It provides robust smart contract functionality for the creation and execution of NFTs. Ether (ETH), the native cryptocurrency of the Ethereum blockchain, serves as the fuel for transactions and interactions within the ecosystem. The strong community support and established infrastructure of Ethereum have contributed to its dominance in the NFT market.

BNB Chain

Binance's BNB Chain has emerged as a popular blockchain platform for NFT trading. BNB Chain provides quick and low-cost transactions, making it an appealing option for NFT enthusiasts. Furthermore, Binance's large user base and ecosystem provide a thriving marketplace for NFT trading and investments. BNB, the native cryptocurrency of BNB Chain, enables frictionless transactions and fuels the Binance Smart Chain ecosystem.


Polygon, formerly known as Matic Network, has risen to prominence as a scalable blockchain platform for NFT trading. It aims to address Ethereum's scalability issues by providing faster and cheaper transactions. Polygon improves the efficiency of NFT trading by providing a layer 2 solution that leverages the Ethereum mainnet's security and decentralization. Because of its interoperability, it can be seamlessly integrated with Ethereum-based NFTs.


As a high-performance blockchain platform for NFT trading, Solana has emerged. It supports a high volume of NFT transactions due to its fast transaction speeds and low fees. Scalability and efficiency are provided by Solana's innovative architecture, which is based on a proof-of-history consensus mechanism. SOL, the ecosystem's native token, powers transactions and helps NFT projects built on the Solana blockchain grow.


Avalanche is a blockchain platform that is optimized for high-speed, low-cost transactions, making it ideal for NFT trading. Its Avalanche consensus mechanism enables fast confirmation times and efficient consensus protocols. With its native token, AVAX, facilitating transactions and network governance, Avalanche provides a vibrant ecosystem for NFT creators, collectors, and traders.


Harmony is a blockchain platform known for its scalability and interoperability, making it an appealing option for NFT trading. Harmony's sharding technology enables parallel processing, resulting in faster and less expensive transactions. The cross-chain compatibility of Harmony allows for seamless integration with other blockchain networks, broadening the possibilities for NFT trading across ecosystems.

What are Smart Contracts, and What is Their Role in Facilitating NFT Transactions?

Smart contracts are self-executing agreements that use blockchain technology to operate. They are computer programs that execute predefined conditions and actions automatically when certain predetermined criteria are met. These contracts promote trust and transparency by removing the need for intermediaries and providing a decentralized and secure transaction platform.

Smart contracts play an important role in the buying, selling, and transferring of digital assets in the context of NFT (non-fungible token) transactions. Let's take a closer look at the role of smart contracts in NFT transactions.

Automation of Transactions

Smart contracts automate various aspects of NFT transactions, eliminating the need for manual intervention. When a buyer purchases an NFT, the smart contract executes the transfer of ownership from the seller to the buyer automatically. This automation ensures that the transaction is completed efficiently, securely, and without the involvement of third parties.

Verification and Authentication

These contracts validate the ownership and authenticity of NFTs. Each NFT is identified by a unique digital signature that is stored on the blockchain. This signature is validated by smart contracts to ensure that the NFT is genuine and has not been tampered with. This verification process improves participant trust and eliminates the possibility of counterfeit NFTs.

Immutable Record-Keeping

On the blockchain, smart contracts keep an immutable record of all NFT transactions. Every transaction is recorded and timestamped, resulting in an auditable and transparent history of ownership transfers. This feature allows participants to trace the origin and ownership history of an NFT, adding another layer of transparency to the NFT market.

Royalty and Revenue Distribution

They allow NFT creators to automatically receive royalties when their NFTs are resold in the secondary market. Creators can define specific royalty percentages using smart contracts, ensuring that they are fairly compensated for their creative work. This feature transforms how artists and creators monetize their digital assets and participate in the long-term value of their work.

Programmable Conditions and Interactions

Programmable conditions and interactions can be included in NFT transactions via smart contracts. A smart contract, for example, can specify that an NFT can only be transferred if a certain condition, such as payment or approval, is met. This programmability adds flexibility and customization to NFT transactions, allowing for the inclusion of additional functionalities and interactions based on specific needs.

Decentralization and Security

Smart contracts run on decentralized blockchain networks, ensuring that NFT transactions are secure and resistant to censorship or manipulation. Smart contracts' decentralized nature eliminates reliance on a single central authority, enhancing the security and integrity of NFT transactions.

Key Challenges and Concerns Associated with NFT Platforms and Ways to Overcome Them

NFT platforms face several challenges and concerns that need to be addressed for the sustainable growth and development of the NFT market. Let's delve a little further into uncovering those predicaments and the methods and approaches to overcome them:


Scalability is one of the major challenges that NFT platforms face. As the popularity of NFTs grows, so does the demand for transactions and interactions on the platforms. This can result in traffic congestion and slower transaction times. To address this issue, developers can investigate layer 2 scaling solutions, such as sidechains or off-chain solutions, to reduce the load on the main blockchain and improve transaction throughput.

Environmental Impact

Concerns have been raised about the environmental impact of NFT platforms due to the energy consumption of certain blockchain networks, such as Ethereum. To address this, developers can look into blockchain networks that use alternative consensus mechanisms, such as proof-of-stake, which uses far less energy than proof-of-work. Additionally, carbon emissions can be offset through initiatives such as carbon credits or by supporting eco-friendly blockchain projects.

Lack of Interoperability

Interoperability refers to the ability of NFTs to be transferred and used seamlessly across different platforms. Interoperability issues can limit the liquidity and utility of NFTs. To address this issue, developers can work to create common standards, such as cross-chain protocols or interoperability frameworks, that enable NFTs to be easily transferred and used across multiple blockchain platforms.

Copyright Infringement and Intellectual Property Concerns

NFT platforms face copyright infringement and intellectual property issues. The ease with which NFTs can be created and sold increases the risk of unauthorized reproduction or use of copyrighted material. Implementing robust verification processes, such as KYC (Know Your Customer) procedures, as well as incorporating mechanisms to verify the authenticity and ownership of the underlying digital assets, can help alleviate these concerns.

Investor Protection and Market Manipulation

The NFT market is not immune to fraud or market manipulation. Price manipulation, fake NFTs, and fraudulent listings can all erode investor trust. Implementing regulatory frameworks and guidelines, encouraging transaction transparency, and conducting extensive due diligence on NFT projects and sellers can help protect investors and foster a more secure and trustworthy NFT market.

User Experience and Accessibility

Improving user experience and accessibility is critical for NFT platform adoption. Complex onboarding processes, high transaction fees, and limited user-friendly interfaces are some of the challenges. Streamlining the user registration process, lowering transaction costs, and creating user-friendly interfaces can improve the user experience and attract a larger user base.

Cultural and Social Implications

NFTs have sparked discussions about cultural appropriation and social impact. When NFTs involve cultural artifacts, digital representations of marginalized communities, or works that may perpetuate harm, concerns arise. Promoting inclusivity and diversity within the NFT space, as well as emphasizing responsible curation and cultural sensitivities, can help address these concerns and ensure a more ethical and socially conscious NFT ecosystem.

Which Industries Have Benefited from NFTs?

NFTs have definitely brought about new opportunities for digital ownership, provenance, and monetization. Here are some industries that have benefited from NFTs:

Art and Collectibles

NFTs have had a significant impact on the art world. Tokenizing digital artwork allows artists to create one-of-a-kind pieces that can be bought, sold, and traded on NFT marketplaces. NFTs enable artists to generate new revenue streams and engage directly with collectors by avoiding traditional intermediaries.

Gaming and Virtual Worlds

NFTs have completely transformed the gaming industry by allowing players to own and trade in-game assets. Virtual worlds and decentralized gaming platforms have sprung up, allowing users to buy, sell, and trade virtual land, characters, items, and other items. In the gaming ecosystem, NFTs provide true ownership and scarcity to digital assets.

Music and Entertainment

NFTs have created new opportunities for musicians, performers, and content creators in the music and entertainment industries. NFTs allow musicians to release limited edition albums or exclusive digital merchandise, allowing fans to collect one-of-a-kind and valuable digital assets. NFTs also provide opportunities in the entertainment industry for ticketing, royalties, and fan engagement.

Sports and Memorabilia

NFT blockchains have given sports memorabilia and collectibles a new digital form. Collectibles such as trading cards, game highlights, and virtual merchandise can be tokenized by sports organizations and athletes. NFTs provide fans with verifiable ownership, scarcity, and a direct link to their favorite sports teams or athletes.

Fashion and Luxury

NFTs have expanded into the fashion and luxury industries. Limited edition items can be tokenized by fashion brands, granting buyers digital ownership and authentication. NFTs can represent exclusive fashion collaborations, virtual wearables for virtual worlds, or even ownership of tangible luxury goods.

Real Estate

The real estate industry has reaped the benefits of NFTs as well. Property tokenization allows for fractional ownership, making high-value properties more accessible to a wider range of investors. NFTs make real estate transactions more transparent, efficient, and liquid, making property management and investment easier.

Charity and Social Impact

NFTs have been used to support charitable and social impact initiatives. Non-profit organizations can use artwork or exclusive experiences to raise funds for charitable causes. NFTs provide traceability and transparency, ensuring that donations reach their intended recipients.

Role of Blockchain in NFT Trading Platforms

NFT trading platforms heavily rely on blockchain technology as it provides a secure and transparent foundation for transactions. Here are the key ways in which blockchain plays a vital role in NFT trading platforms:

The core of blockchain's involvement is its ability to establish unchangeable ownership records. Each unique NFT is represented as a token on the blockchain, which ensures a transparent and tamper-proof record of ownership. This feature eliminates the need for intermediaries, creating trust in the authenticity and ownership of NFTs.

Smart contracts are a critical component of the blockchain and automate the execution of NFT transactions. These contracts enforce the terms of the trade and facilitate secure peer-to-peer interactions without the involvement of third parties. By leveraging smart contracts, NFT trading platforms can streamline the process and guarantee the smooth transfer of digital assets.

Interoperability is another advantage of blockchain in NFT trading platforms. Blockchain technology allows NFTs to be easily transferred or listed across various platforms, which increases liquidity and expands the market reach for both artists and collectors. This interoperability fosters a vibrant ecosystem and promotes widespread adoption of NFTs.

Moreover, blockchain enables the implementation of royalty mechanisms for artists. Through smart contracts, creators can receive royalties automatically whenever their NFTs are resold in the secondary market. This feature empowers artists and provides them with ongoing compensation for their work.

Future of NFT Trading Platforms

The future of NFT trading platforms is filled with exciting possibilities as these digital assets continue to gain momentum and permeate various industries. Here are some key areas where NFT trading platforms are poised to make a significant impact:

Decentralized Finance (DeFi)

In the world of DeFi, non-fungible tokens are gradually being accepted as collateral for crypto loans. This integration expands the applications of NFTs beyond their artistic value. Marketplaces with staking NFT-based reward mechanisms will also gain popularity, incentivizing NFT holders to participate actively in the ecosystem.

Gaming Industry

NFT adoption is expected to skyrocket in the gaming industry. As more sustainable blockchain solutions become available, gaming NFTs will see unprecedented growth. Play-to-Earn and Move-to-Earn concepts will gain traction, allowing gamers to earn real-world value from their in-game assets and virtual experiences.

Virtual Events

NFTs will be crucial in the realm of metaverse virtual events. NFTs will enable seamless participation and ownership as people seek digital avatars, assets, tickets, and memorabilia to access and enhance their virtual event experiences. Non-fungible tokens will be used to power concerts, conferences, parties, and other gatherings in extended reality-based platforms.

Tickets Industry

While virtual events have gained prominence during the pandemic, there will still be a demand for physical and hybrid events as the world returns to normalcy. NFTs will find utility in ticketing for both virtual and physical events, offering advantages such as ease of transfer, authentication, and added value through unique digital collectibles.

Entertainment Industry

Music NFTs are predicted to gain popularity in the coming years as more musicians explore innovative ways to engage with their fanbase. Collaborations between marketplaces and well-known music producers have already emerged, enabling the sale of partial ownership music NFTs. This trend allows fans to have a stake in the success of their favorite artists and unlocks new revenue streams for the music industry.

Why Should You Choose Owebest as Your Partner to Develop Your NFT Marketplace?

If you're looking to create your own NFT marketplace, choose Owebest's blockchain development services without any worries. Our team has a lot of experience in blockchain development, and we've consistently left our clients satisfied. We can guarantee that we'll provide you with a platform that is both feature-rich and easy to use. Our team will work with you to ensure that your needs are met, and we'll be there to support you every step of the way. With Owebest Technologies, you can trust that you'll get innovative solutions and a partnership that is committed to your success.

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