Omnichannel - Need of the hour for retailers in this digitally dominated world
Omnichannel is a newfangled approach which is becoming revolutionary. In this ever-competitive world, retailers need to understand the relation between social media and customers. As we all know, the young generation is spending most of their time online and are more inclined to purchase on mobile. All companies are avoiding falling behind the competition in the race to keep pace with changing demands as the ability to touch and try on a product is less of concern, instead, a one-click purchase is more of importance.
Omnichannel refers to both a physical and digital presence, managing cash flow from various sources and various devices. Omnichannel marketing combines all customer interaction points, including both brick-and-mortar and e-commerce stores, email and social media accounts for desktop and mobile.
Omnichannel retailing helps in unlock growth. 2020 is a huge year for omnichannel to provide a unified brand experience and is expected to grow tremendously by 2023 as per the research. It makes customer experience continuous and universal.
Retailers who wish to grow in all directions must focus on repeat purchases. There are numerous aspects that can contribute to making customer experience indelible.
Augmented reality plays a vital role by empowering to bring shopping experience at consumer’s homes, enabling customers to take a virtual trip. Other features that can put up a positive impact on customers are - Chatbots which removes purchasing process friction by providing personalized on-demand customer services, Subscription-based platform which can excite consumers with varied offers, easy checkout services, etc. Besides all these trendy technologies, retailers must focus on keeping product data up to date.
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